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Foamology for Fairfield World

3KViews

SN Media Services worked with Fairfield World, a top manufacturer of foam and fiber products, to create an informative yet entertaining video series called “Foamology”. The purpose of the series is to educate DIYers, crafters, and educators on how to use the vast assortment of various foam materials offered by Fairfield. We took crafting principles and techniques and transformed them into bite-sized, easy-to-follow, visual lessons to encourage creative thinking and build product confidence.

ClientFairfield WorldFilmFoamology – Branded Film SeriesLocationNY/NJ StudioShare
Foamology for Fairfield World

What we created

We created an episodic video series for online audiences posted on Fairfield’s website, YouTube channel, and on all social media platforms. Each video in the Foamology series shows a product or project, supporting hands-on demonstrations that incorporate informative narration and branded graphics.

foamology product video production
product film production
foamology fabric

The series features:

  • DIY project tutorials broken into steps
  • Product demonstrations with products that include
  • Fairfield foams Easy to read on-screen graphics, titles and callouts
  • Stylized close-up production footage of the creative process
  • A consistent brand and tone throughout the series

Everything we produced was done within our team from scripting and set design through lighting, filming, editing and final master delivery allowing us to create an educational series that is cohesive, visually appealing and highly effective.

A Creative Collaboration

Fairfield World approached us with a vision of making foam crafting easier for beginners and inspiring experienced makers. We helped them convert that vision into a branded, polished series that now serves as a pillar to their content marketing efforts.

Our production services included:

  • Script writing & instructional formatting
  • Casting and directing on-camera talent
  • Studio and tabletop shooting Branded motion graphics & animated product labels
  • Sound design and professional voiceover
  • Optimized video delivery for web and social media

The Impact

The Foamology series has proved to be incredibly beneficial for Fairfield’s crafting community – It has lessened engagement, reduced customer support inquiries and fostered product usage due to hands-on education.

Fairfield is able to do the following in every episode:

  • Showcase the many uses of foam
  • Drive excitement to new foam lines
  • Educate and empower their customer base
  • Build brand loyalty with creators and educators

About Fairfield World

Fairfield World has been trusted in the crafting, quilting, and upholstery industry for more than 80 years. Their foam and fiber products are found in homes, classrooms and creative studios across America. With Foamology, they created a video content series that embodies that heritage of innovation and creativity.

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